The “Real” Meaning of Earth Day
April 4, 2011 | Posted in: Uncategorized | 0 Comments
Earth Day 2011 – April 22nd – is quickly approaching. Since the very first Earth Day forty-some years ago, this one day each year has provided an opportunity for companies to hold environmentally-focused celebrations, to launch new programs, to encourage employee participation in service projects. Admittedly, this day just like so many other days, has tended to become commercialized, perhaps sometimes to the point that it becomes a turn-off, especially to those who tend to be skeptical about “green” in the first place.
The reality is that we should be thinking about our environmental impact year-round, not just for a single day. This isn’t to say that we all will identify with being a “greenie.” In fact, many of the world’s most successful companies recognize environmental impact as an integral part of their business operations, but they don’t really think of themselves as being “green.” Environmental sustainability is practical, really practical, for business, and the environment is just one part of the triple bottom line, “people, planet and profit” that defines true sustainability.
So, back to Earth Day 2011. This day is an opportunity for businesses to empower employees through education, training, creativity and connectedness. Employees who feel connected and valued contribute, both as employees and citizens. Earth Day also provides an annual opportunity to reassess the authenticity and impact of current environmental sustainability initiatives, to establish new goals and evaluate the past year’s achievements. Celebrate the day as a stepping stone to the year to come. Happy Earth Day 2011!
During Earth Month 2011, consider making contributions to your favorite nonprofit environmental organizations. Waste Wise helps businesses save money through environmental sustainability. Your contributions are appreciated to help us continue our mission of servicing businesses throughout Minnesota.
Donate to the Waste Wise program today!